Verbal Identity

Consistent use of language is a crucial component of presenting a unified and cohesive identity. Messaging should reflect the college’s mission and be used across the institution for all media and for all audiences.

Components

Use the style guide menu to view the various components of our verbal identity. These components include: voice, style and writing conventions, nomenclature, and slogan.

Copyright

It is important to be aware of copyright and licensing. Never use text that you have not secured the rights to use. Avoid plagiarism by paraphrasing, citing, and quoting properly. For help, you may contact the college’s Digital Copyright Committee at copyright@sunywcc.edu.