Web and Social Media Best Practices

Writing for the Web and Social Media

• Write on brand and in sync with the voice established in this style guide. Visit the Voice page for more information on the SUNY Westchester Community College brand voice.
• Be clear and accurate. If information shared becomes out of date or is found to be incorrect, acknowledge and correct the mistake in a timely manner.
• If a conflict arises, deal with the situation respectfully.
• Do not overshare. Keep private issues and information off the web and social media.
• Share compelling media: text, photos, video and any other content that may be of interest to our audience.
• Engage the audience and participate in ongoing discussions.
• Always respect copyright law and give credit to sources.

Accessibility

Ensure all content is accessible to as large an audience as possible. All sites and pages should be equally accessible to people with disabilities. Visit the World Wide Web Consortium’s web content accessibility guidelines page for an in-depth guide to web accesibility.

Key accessibility points:

• Anytime you use an image, use alt text within the image tag to describe the image.
• Anytime you create a link, use title text within the link tag to name the page you are linking.
• Always use descriptive link text.
  For example:
  Accessible:
  To learn more about the admissions process, visit the Admissions Information page.
  Not Accessible:
  To learn more about the admissions process, click here.