Brand

Keywords

The SUNY Westchester Community College brand is a reflection of our mission. These keywords exemplify our brand:

Accessible

Affordable

High Quality

Diverse

Inclusive

Excellence

Opportunity

Professional Development

 

It is essential to regard these keywords as the driving force behind communication with the college’s various audiences.

The College’s Mission

SUNY Westchester Community College provides accessible, high quality and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development and lifelong learning.

Visit the Mission and Goals page to learn more about the college’s mission.

Components

Our brand is comprised of a visual component and a linguistic component. Use the menu above to learn more about these aspects of the college’s identity in the Graphic Identity and Verbal Identity sections.

Brand in Action

Visit the publications page to view current marketing publications.