Westchester Community College, State University of New York

Welcome

This is the first step to your journey of exploring the wonderful field of Marketing.
Marketing is an amazing career option if you are
Jobs range from creative like Advertising and Social Media Content Development to Strategic like Brand Management to technical like Market Research and Analytics. There is also a huge demand for multi-lingual marketers who work in global companies and travel to different consumer destinations. Here are some stats on the Marketing career options and salary example
And if you want to stay local, according to US News, New York is the best paying state for Marketing Managers:
Source: https://money.usnews.com/careers/best-jobs/marketing-manager/salary

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Source: https://money.usnews.com/careers/best-jobs/marketing-manager/salary

We encourage you to consider the study of Marketing here at Westchester Community College; we offer a robust Marketing AS degree which is designed for transfer. The 62-credit degree offers course offerings and intense business experience; aligned with the first two years at all four-year college and university marketing programs. The semester sequencing course plans Marketing 101 in your first semester, you can easily follow course sequencing to keep you on track for a successful graduation.
https://www.sunywcc.edu/academics/programs/marketing/

Where Next?

We want you to know that Westchester Community College has a reputation throughout academia for producing outstanding Marketing graduates – graduates who frequently transfer into the leading B-Schools in the country, like NYU, Pace, Iona, Baruch, Fordham University and FIT’s Marketing Specialty Degrees to complete bachelor’s degrees after leaving Westchester Community College. You will be able to move on and enter with junior status, transferring your two-year degree in full, since we have “Transfer Agreements” with many colleges.  Our Marketing graduates have successfully been awarded scholarships including the prestigious Pepsi Smile award, worth $50000 transfer monies.
Learning Experience
We have outstanding marketing faculty, all of whom have had real world experience. With the guidance of your professors, you will be challenged to apply the theories of consumer behavior, digital marketing, sales management and marketing management using case study methods. In this process, students will be exposed to the most current market research software to ensure their technical knowledge meets industry standards while increasing their job placement opportunities. Our alumni have told us that their team projects at Westchester Community College have helped network, achieve placement in top-notch schools and land desirable jobs after graduation.

ADDITIONAL INFORMATION:

• We have a Marketing internship option and Career Center which can help you find internships and part time employment. Register for a three-credit class (MKT 239) and get course credit for working! Contact Professor Fein for more information @ Phyllis.Fein@sunywcc.edu and to see if you qualify.

We also have the expertise of an outstanding completion coach who can guide you with any challenges you may have in navigating the WCC system. Contact Corina Winkel-Success Navigator

School of Business & Professional Careers
Westchester Community College-Classroom Building room 22
Valhalla NY 10595
Eva.Winkel@sunywcc.edu 
Phone: (914) 606-6249

• We encourage you to join the American Marketing Association as a student. We hope to start an AMA collegiate chapter at WCC soon!
• We encourage you to sign up for the many free training tools that will help market you such as Google Analytics training: https://analyticsacademy.withgoogle.com/

Sincerely,

The Marketing Teaching team at WCC
For further information, contact the curriculum chairperson: 
Dr. Phyllis Fein
The Gateway Building Office #350 or email at Phyllis.Fein@sunywcc.edu
Telephone: 914-606-6996
Email: phyllis.fein@sunywcc.edu

Contact Information

Phone: 914-606-6996
Office location: Gateway Center - Office 350
Email: phyllis.fein@sunywcc.edu
Title(s): Business Professor & Curriculum Chairperson, Marketing; Nelson Peltz Endowed Chair in Entrepreneurship
Department/Division: Business

Degree Information:

• Ed.D, Executive Doctorate of Education, Manhattanville College
• MBA, Marketing, New York University, Leonard Stern School of Business
• BS, Marketing, New York University, Leonard Stern School of Business
• Professional Certificate in Innovation and Technology in Entrepreneurship, Massachusetts Institute of Technology

• Principles of Marketing
• Consumer Behavior
• Marketing Management
• Human Resources Management
• Principles of Selling

• Nelson Peltz Endowed Chair, Entrepreneurship
• NISOD Excellence in Teaching Award
• SUNY Chancellors Award for Excellence in Teaching
• SUNY Distance Learning/Technology Online Fellow-Fashion and Advertising & Promotion/interactive media & social networking

Publications and Presentations: Manhattanville Dissertation: THE INFLUENCE OF CULTURAL AND BEHAVIORAL NORMS ON ACADEMIC INTEGRITY AT ONE COMMUNITY COLLEGE

Institution Service or Academic Service:

• SUNY WCC Diversity Fellowship Award
• SUNY General Electric Sustainability Grant
• Fashion Institute of Technology (FIT) Advisory Board Member, Textile Development & Marketing
• American Marketing Association
• NYU Stern School of Business Alumni Association
• and Committee on Entrepreneurial Institute
• Fashion Group International
• Cosmetics Executive Women
• Luxury Institute Executive Board Member

Dr. Phyllis Fein is a Passionate Educator and Creative Innovator with deep knowledge of trendspotting and technical product development, consumer insights and brand development across the luxury and mass fashion and beauty sectors. She has held Executive Marketing Director and Global Innovation roles at Fortune 500 companies including L’Oréal, Estee Lauder, Banana Boat SunCare and Saks Fifth Avenue.

Dr. Fein is the curriculum chair of Marketing at SUNY Westchester Community College and holds the Nelson Peltz Endowed Chair in Entrepreneurship. She has have earned Scholarly Recognition Awards including SUNY Chancellors Award for Excellence in Teaching, Fellowship grant for Research in Diversity, and the Sustainability and Distance Learning Grant.

Dr. Fein teaches undergraduate Marketing, Consumer Behavior and Entrepreneurship courses at SUNY Westchester and graduate courses in business strategy, consumer behavior, entrepreneurship and marketing communications at New York University and Purchase College.

Dr. Fein coaches, mentors & judges new venture entrepreneurship startup teams including the NYU Berkley Center for Entrepreneurship Competition, the Mid-Hudson Valley Entrepreneurship Competition and Purchase College’s “Shark Tank” competition. She also mentors entrepreneurial minded youth starting their own businesses as a coach at Girls with Impact, a non-profit organization.

Dr. Fein holds a Doctorate in Executive Leadership from Manhattanville College with the topic of study:  Academic Integrity and Ethics and earned her MBA and bachelor’s degrees from New York University Stern School of Business in Marketing. She has competed Professional Certificates in Innovation & Technology from MIT, College Counseling from UCLA and Case Study Methods from Harvard University Publishing.

Success is a team sport- Simon Sinek

Financial Aid

Nearly 33% of Westchester Community College students receive some form of financial aid. Financial Aid is available to students who qualify. In addition, the Westchester Community College Foundation offers $1.6 million in scholarships annually.

Sports

The Westchester Community College Athletic Department sponsors thirteen different intercollegiate athletic teams in various sports. The roster of sports offered includes Men’s Baseball, Women's Softball, Men’s and Women’s Basketball, Men’s and Women’s Bowling, Men’s and Women’s Cross Country, Men's Golf, Men's and Women's Track and Field, Men’s Soccer, and Women’s Volleyball. Visit the Vikings Athletics website for schedules, reports, and more.

Locations

We’re accessible: Public transit-friendly main campus and extension locations. Online classes for wherever you are. Valhalla (main campus); extension sites in New Rochelle, Mount Vernon, Yonkers, Shrub Oak, Mahopac, Ossining, Port Chester and Peekskill (Center for the Digital Arts) and White Plains (Center for the Arts).