Workforce Development & Community Education

18 | Visit us online at www.sunywcc.edu/wdce Textbook Required WORKFORCE PRODUCTIVITY TRAINING Whether you are interested in learning how to use specific applications or would like to obtain a non- credit certificate in Social Media for Business we have a course to help you achieve your goals. Social Media for Business Non-Credit Certificate With new ways to reach clients, companies find themselves grappling to understand social media and implement new strategies. This course will introduce the social media landscape, how it works, and how much of a game changer it could be for your business. Explore how a variety of social media tools such as LinkedIn, Facebook, Twitter, and YouTube can increase your business’s visibility and consumer impact. Get hands-on training on how to open accounts and participate in these networks to drive traffic to your company website. Look at tracking how effective your social media campaigns are and how to gather information for targeted marketing, as well as the data, decisions, and tools you will need to develop the social media plan for your business. Explore different methods such as video and photo production, writing techniques, and more. Participants are encouraged to share ideas and get feedback to help in defining a successful and robust strategy. Prerequisite: File Management or equivalent experience. CE-BUS 2108, 6 M/T/W/Th, Sept. 16-24, 6:30- 9:30 pm, GTW-203, $390. #87702 Microsoft Outlook for the Workplace Go beyond email to improve your time and task management with advanced features of Outlook mail, the powerful calendar, meeting scheduler, contacts, address book, and task manager. Organize your inbox with techniques for managing your email. Learn the many options Outlook provides for creating, reading and sending email, working with attachments, flagging and categorizing messages, and working with distribution lists and your contacts. Prerequisite: File Management or equivalent experience. CE-COMP 2024, 4 T/Th Sept. 24-Oct. 3, 6:00- 9:00 pm, GTW-215, $300 (+ textbook). #87624 Email Marketing 33% of email recipients open email based on subject line alone; emails that include social sharing buttons have a 158% higher click- through rate. Capitalize on this method of advertising by exploring which platforms to use, how to decipher the stats, how to merge your social platforms and website with your email marketing campaign, how to deal with those who unsubscribe, and the ethical requirements of email. CE-BUS 2023, 2 W/Th, Sept. 25 & 26, 6:30- 9:30 pm, GTW-203, $130. #87622 NEW! Microsoft Project Use Microsoft Project to think through and organize your project’s details, develop a schedule, sequence tasks, assign resources and costs, track your progress, identify and analyze variances, manage your budget and revise your project plan. Prerequisite: File Management or equivalent experience. CE-COMP 2113, $300 (+ textbook). Sec. A: 2 Sat., Sept. 28 & Oct. 5, 9:00 am-3:30 pm (30-minute lunch break), GTW-209. #87726 Sec. B: 2 Sat., Nov. 23 & Dec. 7, 9:00 am-3:30 pm (30-minute lunch break), GTW-209. #87727 Constructing Microsoft Excel Formulas Learn how to build complicated formulas, use functions and combine them in powerful ways. Covers using absolute and relative references in formulas and the order of precedence of operations. Troubleshoot formulas using the auditing tools. Document the formulas that you create. Use named ranges and cells in your formulas to better understand the purpose of the formula. Prerequisite: Excel Basics, MS Excel Introduction or equivalent experience. CE-COMP 2052, 2 Fri., Oct. 4 & 11, 9:00 am- 12:00 noon, GTW-209, $150. #87637 Create a Powerful Profile with LinkedIn LinkedIn is the world’s largest professional networking site and is a valuable tool for creating and maintaining a list of contacts with others. Job seekers, employers, and those looking for business opportunities all benefit from the power of LinkedIn. Find out how to improve your profile to be most effective and how to navigate LinkedIn. Prerequisite: Computing Fundamentals for Windows or equivalent experience. CE-COMP 2099, 1 Sat., Oct. 5, 12:00 noon- 4:00 pm, GTW-203, $75. #87621 Individual sessions available. Please email pdc@sunywcc.edu for more information. Using PivotTables in Excel A PivotTable is an interactive table that automatically extracts, organizes, and summarizes your data, making it easier to analyze. If you work with large data sets, PivotTables can help you make comparisons, detect patterns and relationships, and analyze trends with ease. Prerequisite: MS Excel Intermediate or equivalent experience. CE-COMP 2086, 1 Thurs., Oct. 17, 9:00 am- 1:00 pm, GTW-203, $85. #87638 NEW! Fillable Forms with Adobe Acrobat Pro Need an electronic form? Adobe Acrobat Pro can create forms from existing Word or Excel files or you can scan a form in. Adobe will allow you to add new fields and adjust how your form looks. You can then save your forms and share them with others. Prerequisite: File Management and basic Word or equivalent experience. CE-COMP 2202, 2 Fri., Oct. 18 & 25, 9:00 am-12:00 noon, GTW-215, $150. #87772