Appendix A (iv) • Research. Understand the fundraising and development guidelines of the university and work to include those in the fundraising plan. Vice President of Communications and Marketing • Plan and tell the story. Use the Chapter calendar and school’s academic calendar to help design a communications plan for the year, including key dates, key messages, and communications tactics. Use the communications plan to schedule and guide the written content, photos, and videos that the Chapter will share. Decide on members of a communications committee to help meet these goals. Consider the following skills to seek for your committee: writing ability, photography, videography, social media, graphic design, and web design. • Stay organized and make history. Taking detailed notes in all official meetings, managing event attendance and rosters, and sharing meeting minutes with the Chapter are all essential to healthy Chapter management. The history of student veterans on campus and the Chapter are worth preserving and sharing. Take an active interest in honoring the student veterans who came before while also documenting current history in the making. • Collaboration. Work closely with other vice presidents to determine how communications can support their goals. For example, pitching a news article before Veterans Day about the Chapter’s upcoming event may help generate attendance at the event and grow awareness. Did someone in the Chapter get elected to student government or receive a prestigious scholarship? Stay in touch with Chapter Members and work with them to help share their achievements. Seek out ways to partner with and support other student groups on campus. • Engage with peers and community. Seek out ways to insert the Chapter into ongoing events and conversations on campus in relevant ways, such as diversity recognition months, graduation, Veterans Day, or campus-specific moments throughout the year. If there were to be a crisis on campus or a sensitive situation, stay calm and serve as a voice for your Chapter. Work with National Headquarters to share your successes with a larger audience. Policy Liaison • Identify key policy issues impacting Chapter, campus, and community. The Policy Liaison helps guide leaders through the policy landscape, knowing the issues that impact you as a Chapter is key to success. • Support the connection to National Headquarters for Chapter Members. Joining regularly scheduled calls and communicating with SVA Government Affairs will help ensure issues and roadblocks are addressed and overcome. Sharing across fellow Policy Liaisons and with the Government Affairs team will also inform the policy work for the larger network and National Headquarters. *COVID-specific measures were passed almost immediately after the first university made the decision to go virtual due to a conversation with a Chapter Policy Liaison. • Build relationships with university leaders. Many policy issues are best resolved at the university level. Developing strong, positive relationships, alongside fellow Chapter Leaders, is critical to addressing policy needs. • Build relationships with local elected leaders. Policy issues that require legislation, either at the local, state, or federal level, require strong working relationships with elected officials and their staff; a willingness to communicate and meet with all levels of elected officials is important to gain momentum on policy issues. • Interact with fellow Policy Liaisons. There is strength in numbers inbuilding advocacy coalitions. A willingness to share best practices, shared experiences, and ideas with fellow Policy Liaisons across
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