40 bit to consider when evaluating the overall effect of an event: brand recognition, networking, improving relationships, and more; are all factors that affect a successful event. When it comes to determining whether an event hit the mark, Chapter Leaders can consider the goals of the event and then can look at whether they made the intended impact on participants. The following questions are a creative way to estimate impact: Did the event stimulate new discussion and/or thinking? A great way to track this would be to create a few event hashtags and encourage attendees to use it in their social media posts. That way, a thread of easily searchable information is created. Did the event provide new knowledge? Is membership or participation in other events, like general body meetings, increasing. Is it easier to have conversations because everyone seems to be on the same page in terms of student veterans on campus? Was there inclusiveness and diversity in event participants? The best communities consist of all different kinds of people, across gender lines, age demographics, racial designations, and levels of physical ability. Establishing a culture of inclusion can have a huge impact on both brand and event success. Was there quality discussion influenced by the event? Are people grasping the message and building on it to create new ideas? Did the event raise Chapter awareness and public profile? Ideally, there will be a spike in site visits or at event participants as well as social media traffic right after an event. Was the event contextually aware and/or appropriate? Did it live up to campus culture? Did it convey the message or story of the Chapter? Delegation Delegation is a challenging skill to learn for many Chapter Leaders because ultimate ownership of a program, project, or event makes it difficult to hand over critical responsibilities. Many Chapter Leaders are so dedicated to a successful outcome, they have a difficult time turning some of these tasks over to others. If this sounds familiar, remind yourself that delegation is crucial to ensuring the best efforts are put into everything the Chapter does and prevents you from overloading your own duties. The below are guides to successful delegation. Delegate early. Just as Chapter Leaders should start planning events early, they should delegate early. Making an effort to delegate tasks before any significant progress has been made avoids unnecessary pressure and allows for critical thought and creativity while planning an event. Select the right person. Take into consideration the individual skillsets of your team and exploit their talents. Ensure that the person has the time to take on the responsibility and complete their respective task efficiently. Make sure the person has the resources, support and guidance to succeed. Communicate the rationale and benefit. Identify the reason for the task and articulate how it will contribute to the overall success of the event. Whenever possible, explain how the task could benefit the person to whom the task has been assigned. For example, they’ll develop a specific skill, network with incredible people, or progress on their chapter leadership path. Delegate the entire task to one person. Assuming ownership of the entire task promotes responsibility, increases motivation, and avoids ambiguity in accountability. Set clear goals and expectations. Be clear and specific on what is expected. Give information on what, why, when, who and where, but leave the “how” to them. Always confirm and verify the task goals and expectations and be prepared to accept input from other Chapter Members.
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