3 Table of Contents Introduction................................................................................................................................................................... 1 Who We Are ............................................................................................................................................................... 1 Our History.................................................................................................................................................................. 1 What We Do ............................................................................................................................................................... 3 Why It Matters............................................................................................................................................................. 5 Chapter Onboarding..................................................................................................................................................... 7 Benefits....................................................................................................................................................................... 7 Chapter Requirements................................................................................................................................................ 7 Chapter Application .................................................................................................................................................. 11 Maintaining Active Chapter Status............................................................................................................................ 12 Chapter Officers.......................................................................................................................................................... 13 Recap from Previous Section ................................................................................................................................... 13 Chapter Officer Roles ............................................................................................................................................... 13 Chapter Operations .................................................................................................................................................... 19 Strategic Planning..................................................................................................................................................... 19 Chapter Operations .................................................................................................................................................. 23 Relationships with the School ................................................................................................................................... 32 Chapter Programming................................................................................................................................................ 36 Chapter Meetings ..................................................................................................................................................... 37 Event Planning.......................................................................................................................................................... 38 Delegation................................................................................................................................................................. 40 Chapter Communications .......................................................................................................................................... 42 The Impact of Communication.................................................................................................................................. 42 Building a Communication Strategy.......................................................................................................................... 42 Talking Points ........................................................................................................................................................... 44 SVA on Social Media ................................................................................................................................................ 45 Calendar Pulse Moments ......................................................................................................................................... 45 Press Releases......................................................................................................................................................... 46 Sharing Content with National Headquarters ........................................................................................................... 46 Chapter Marketing and Branding .............................................................................................................................. 47 Marketing .................................................................................................................................................................. 47 Chapter Branding...................................................................................................................................................... 47 Chapter Development................................................................................................................................................. 49 Fundraising ............................................................................................................................................................... 49 Fundraising 101 ........................................................................................................................................................ 49 Common Misconceptions and Mistakes ................................................................................................................... 49 Cultivating Donors .................................................................................................................................................... 50 Definitions ................................................................................................................................................................... 52 Appendix A – Leadership Success Themes ............................................................................................................... i President...................................................................................................................................................................... i Vice President of Programs and Member Development............................................................................................. ii Vice President of Finance........................................................................................................................................... ii Vice President of Recruitment and Member Engagement..........................................................................................iii Vice President of Fundraising.....................................................................................................................................iii Vice President of Communications and Marketing .................................................................................................... iv Policy Liaison............................................................................................................................................................. iv Career Services Liaison.............................................................................................................................................. v Disability Services Liaison .......................................................................................................................................... v Appendix B – Example Chapter Constitution ................................................................ 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Appendix C – Inventory Tracking Template.............................................................................................................. ix Appendix D – Sample Meeting Agenda and Announcement.................................................................................... x Agenda Items.............................................................................................................................................................. x Sample Meeting Agenda ........................................................................................................................................... xi Sample Meeting Announcement................................................................................................................................xii Appendix E – Event Planning Checklist ................................................................................................................... xii Appendix F – Sample Press Release ....................................................................................................................... xiii
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